Cat.com supports our dealers and customers throughout their product journey, detailing the capabilities of our machines, as well as, providing an experience capable of following the product lifecycle of their machine.

The Cat.com experience will include segment-based marketing that will deliver relevant content to the customer based on their previous behavior on the site. We will guide them through the sales funnel with relevant content and shopping tools that help them make a purchase decision based on their needs and why Cat Products are the right solution. This will include integrations with other platforms such as social media, chat, My.Cat.com, and eCommerce to improve the overall customer experience.